The new Knowledge and Innovation Agenda Circular Economy (KIA CE) focuses on accelerating and increasing market impact. In the Knowledge and Innovation Covenent that was recently established, the KIA CE sets a stricter course. In recent years, major steps have been taken to make circularity the standard and to close value chains. The resulting dynamics are a good basis for further building the circular economy, with extra attention being paid to consumer goods and critical raw materials. To further introduce the new strategy of KIA CE a webinar will be organized in January.