HANNOVER MESSE is the place where innovation and business meet. In 2026, the trade fair presents a renewed approach: more than 4,000 exhibitors active in automation, digitalization, the energy transition, and safety form the core of the program. Are you one of them? Then participate in the Dutch Pavilion at HANNOVER MESSE 2026. The trade fair takes place from Monday, April 20, to Friday, April 24, 2026, in Hannover, Germany. You can register until December 31, 2025.
HANNOVER MESSE 2026 – “Think Tech Forward”
HANNOVER MESSE is a five-day mega trade fair, spread across 13 halls and attracting more than 125,000 visitors from all over the world. With a new thematic layout, improved visitor routing, new networking formats, and a strong focus on AI, the trade fair offers greater value and a more focused experience for both exhibitors and visitors. Following a resounding success in 2025, the Netherlands will once again be present at this year’s event with a joint Dutch Pavilion, where SMEs, large corporations, startups, scale-ups, and knowledge organizations will showcase their innovations in:
• Smart Industry, High-Tech, and Digital Solutions
• Dual-Use & Security Technologies
• Innovative Chemistry
Stronger Together: Bringing startups and scale-ups together with established SMEs and large corporations promotes collaboration, stimulates innovation, and creates exciting opportunities for cross-sector partnerships.
Proven booth design: Inspired by successful previous editions, our Pavilion features dynamic NL branding and an innovative look and feel.
Enhanced networking: By sharing the same space, startups and SMEs can learn from each other, exchange ideas, and forge valuable connections.
Registration is open until December 31, 2025.
The Netherlands as an ecosystem
In 2026, the Netherlands will present itself as a strong ecosystem where start-ups and scale-ups, SMEs, and large companies jointly develop technological innovations and applications that advance industry and society. Smart Industry delivers smart production systems that make processes more efficient and sustainable, while High-Tech & Digital Solutions provide products and services that create secure and smart digital infrastructure that enables innovation. Dual-Use & Security Technologies strengthen both civilian and defense applications and contribute to strategic independence, and Innovative Chemistry accelerates the energy transition with new materials and circular solutions. Together, these sectors form the engine of a sustainable future and the foundation for open strategic autonomy. During the Hannover Messe, we will present this innovative ecosystem to Germany, our partner country Brazil, and the rest of the world.
Why participate?
- You will be part of a dynamic Dutch Pavilion in Hall 13.
- You can use the communal area with bar and catering, where you can also welcome your guests.
- Support in sharpening your proposition for the German market (coaching).
- Support in connecting with potential customers and/or investors.
- A strong, substantive program with various panels and presentations.
- A fringe program with various networking opportunities to further expand or strengthen your network.
- You will have the opportunity to present your company in a space of your choice.
- We will take care of all the preparations for you regarding stand construction.
- Involvement and presence of the Dutch government and various top sectors.
- In addition, you will benefit from joint promotional activities that increase traffic to the Dutch Pavilion.
Participation and costs
Interested? Then we warmly welcome you to the Dutch Pavilion. This year, we’re offering packages with fixed square footage (3m², 6m², and 9m²). More information about this can be found in the documents provided with the registration link.
The costs per package are:
Package 1: €5,600.00 (3 m²)
Package 2: €8,150.00 (6 m²)
Package 3: €10,600.00 (9 m²)
Included in this price are: stand rental, marketing fee (registration), stand construction, basic furniture, TV, printing (including layout), basic catering (coffee, tea, and water), electricity, water, stand security, cleaning, mission booklet, participation in various networking events, and matchmaking.
Excluded from this price are: additional stand construction requests, additional furniture, and additional catering requests. Please note: Travel and accommodation expenses are at your own expense.
Registration
Register to participate in the NL Pavilion at HANNOVER MESSE 2026. You can register until December 31, 2025, via the following link: https://psps-ba.nl/hannover-messe-netherlands-pavilion-2026/
Organization
The Netherlands Enterprise Agency (RVO.nl) and psps business abroad are organizing the Dutch Pavilion in Hall 13. They are doing this on behalf of the Ministry of Economic Affairs.
Partners are:
- Ministry of Foreign Affairs
- Embassy of the Netherlands in Berlin, Germany
- Holland High Tech (Top Sector HTSM)
- ChemistryNL (Top Sector Chemistry)
- Digital Holland (Top Sector ICT
Want to know more?
About the Dutch Pavilion and participation in HANNOVER MESSE 2026: Jeroen van Baren – psps business abroad
